The Hustle Guide!

photo by Ricardo Ibarra

photo by Ricardo Ibarra

The idea of the Hustle Guide comes from our desire to celebrate the genius and self-motivation of our communities. Oakland is home to many informal food businesses that are inventive, inspirational and down right delicious. These businesses are examples of the creative power of utilizing resources immediately available to you. We benefit from the nimble styles of business that folks have generated to reduce costs and maximize where they operate. We also see the fact that hard to understand, out of date, strict and expensive requirements present barriers to being able to own a business when you have low capital. The Hustle Guide is a first step in providing information to support small low capital entrepreneurs to be successful in their ventures. It is with much appreciation and respect for our hard working communities that we present this tool.

Exploration With Art


Join OFPC in an artful exploration of food justice. Roll of your sleeves and envision a just Oakland.

When: August 9th, 2014, 10AM-4PM

Where: 975 85th Avenue, Oakland, CA 94621

RSVP to Esperanza at