Oakland Local has launched a great series of articles called “Street Food: Meet the people who make it.” A particular favorite is Oakland street food: The paths to legitimacy. OFPC is in full support of that! The authors timing also happens to coincide with our release of the Hustle Guide! Find out more.
photo by Ricardo Ibarra
We are very proud to introduce our most recent publication, The Food Hustle Guide: A Step-by-Step Instruction Booklet to Start a Mobile or Cottage Food Business in Oakland.
The idea of the Hustle Guide comes from our desire to celebrate the genius and self-motivation of our communities. Oakland is home to many informal food businesses that are inventive, inspirational and down right delicious. These businesses are examples of the creative power of utilizing resources immediately available to you. We benefit from the nimble styles of business that folks have generated to reduce costs and maximize where they operate. We also see the fact that hard to understand, out of date, strict and expensive requirements present barriers to being able to own a business when you have low capital.
The Hustle Guide is a first step in providing information to support small low capital entrepreneurs to be successful in their ventures. It is with much appreciation and respect for our hard working communities that we present this tool!