Oakland Food Policy Council Launches the Hustle Guide!

photo by Ricardo Ibarra

photo by Ricardo Ibarra

We are very proud to introduce our most recent publication, The Food Hustle Guide: A Step-by-Step Instruction Booklet to Start a Mobile or Cottage Food Business in Oakland.

The idea of the Hustle Guide comes from our desire to celebrate the genius and self-motivation of our communities. Oakland is home to many informal food businesses that are inventive, inspirational and down right delicious. These businesses are examples of the creative power of utilizing resources immediately available to you. We benefit from the nimble styles of business that folks have generated to reduce costs and maximize where they operate. We also see the fact that hard to understand, out of date, strict and expensive requirements present barriers to being able to own a business when you have low capital.

The Hustle Guide is a first step in providing information to support small low capital entrepreneurs to be successful in their ventures. It is with much appreciation and respect for our hard working communities that we present this tool!

Why We Serve on the Oakland Food Policy Council


“I served on OFPC to help [the Oakland legislature] realize that a healthy community is one that contributes most effectively to the historical greatness that Oakland is… and provide resources so that every Oakland family has an opportunity to contribute and thrive… My intention in joining OFPC was to be a part of something that really helped to make needed changes in these areas while sharing my particular expertise and passion about empowered urban farming as a tactic for self reliance.”
- Kanchan Dawn Hunter

Kanchan Dawn Hunter


“I care about ending hunger in Oakland and building a food system that works for everyone.” – Aaron Lehmer

Aaron Lehmer


“I joined the OFPC because of its explicit commitment to supporting just food economies. I grew up as a city kid, and I primarily experienced and understood food injustice from the consumer side. But, when I became an attorney for small, predominantly farmworker-owned farming co-ops, I saw a huge disconnect between the social justice issues facing communities where most of our food is grown and the communities where most of that food is consumed.

The OFPC was one of the only food policy councils in the State focused on creating a solidarity economy with respect to food. Further, Oakland has an amazing grassroots food justice movement, and OFPC’s commitment to supporting community-led efforts was (and probably still is) unique among policy councils. OFPC embraced policy advocacy in a really democratic manner that sought to lift stories from the ground and use those stories to inform the actions it took. I think that “ground-truthed” approach is light-years ahead of the curve.” – Camille Pannu



“I served on the OFPC to ensure that Oakland has a just, equitable, and sustainable local food system. I’m proud of the work of OFPC, especially in the context of the larger California Food Policy Council — we are definitely in a leadership position.” – Y. Armando Nieto

Armando Nieto Anti GMO Rally SF